Week1~3




Animation Project Proposal & Pre-Production


Tip of the Red sting
アカイトの先/紅線的彼端
by Lau Pak Yan

Course Code & Name
SM2288 Independent Animation Project (19-20, Semester A)
Project Nature
Character Design & Development
Student Info. 1
(Group Leader)
Lau Pak Yan
劉柏恩
54802708
pakyanlau3-c@ad.cityu.edu.hk
Mobile No: 66980639
seanlau0708@gmail.com
Advisor Info.
LEUNG, Hiu Ming Eddie
Version &
Date of Creation:
Final Version: 1
September 16, 2019




Instruction
The student is required to complete ALL mandatory sections from 1 – 16 as listed below by typing on this
MS Word document. When complete, please use File > Save As... then select Save As Type = PDF - the mandatory file format for the assignment submission to CANVAS by the group leader
on or before the deadline. If the student has any additional materials for submission, please combine them into one single PDF for submission.



Indicative contents (All Mandatory):
  1. Production Title in both English and Chinese
  2. Director’s Statement of Intention (Background, source of inspiration, concept, insight, aims/objectives and scope)
  3. Animation Type, Creative/Artistic and Technical Elements of the Proposed Project.
  4. Concept/Premise (one sentence of the central idea)
  5. Synopsis (Note: If cause and effect is used, please list them out in pairs after written the Synopsis.)
  6. Running Length
  7. Mind Map (Concept Map)
  8. Visual Theme & Visualization (The intended final look, style and feel of the final work)
  9. Screenplay (for storytelling animation) / Visual Structure Mapping (non-storytelling animation and mood piece)
  10. Mood Board (Emotional Feeling with Tone, Manner and Style) per Drama Block/Scene/Shot/Event
  11. Style Frames (Snapshot of a finished frame as it would look within a longer animation. It aims to capture the overall look, feel, and tone & manner of an animation, but in a still image. Style frames can help capture the colours, mediums, textures, cinematography, and assets that you plan to use in your animation.)
  12. Concept Art Design (e.g. character sheet, props sheet, visual design of background, layers, set, scene… etc. with full color and texture)
  13. Storyboard
  14. Production Workflow, Feasibility Study & Test Items
  15. Production Schedule (Including Pre-Production, Production and Post-Production. The milestones of your project, and how you expect to schedule your time; the milestones you have established, showing what should have been completed at each milestone)
  16. Responsibility Assignment Matrix (RACI Matrix) – Estimated Figures
  17. Reference List


Note: Please notice the gray texts are tips and examples to aid the student to complete this document properly.
Please delete and replace those
gray texts with your own words in black color.
Please do not include any
gray texts in your submission.
Sections highlighted in green color is for inputting visual elements like image, photo and drawing.





1. Production Title in both English and Chinese
Tip of the Red sting 紅線的彼端

2. Director’s Statement of Intention
Please write an abstract of not more than 100 words to illustrate the background, source of inspiration, concept, insight, aims/objectives and scope of the proposed animation project
The inspiration of this work mainly come from some game trailer and opening which has stunning visual effects and impact.  In this animation, the focus will be visual effects and battling scene. For example, the animation will include a futuristic night city, characters with mechanic features (marionette and cyborg) and fictional weapons. Although visual will be the main part of the animation, there and still stories to support the work. The main character will slightly get back her lost emotions through the screen play. Which will cooperate with the visual to make audience feel stunning.

3. Animation Type, Creative/Artistic and Technical Elements of the Proposed Project
Please describe the creative/artistic and technical elements of the proposed project.
Animation Type:
3d ANIMATION

Creative/Artistic/Aesthetic Elements:
Love story, tragedy, nonhuman creatures (Marionette/cyborg), Red string (blood v.s. love relationship)

Technical Elements:
Anime style toon shading


4. Concept/Premise
Please write one sentence of the central idea with not more than 10 words.
Tragedy battle between two non-human lovers

5. Synopsis
Please write a short paragraph of synopsis with not more than 100 words. If cause and effect or chain effect is used, please list them out in form of pairs or in form of sequence after the Synopsis.
Background:
There are two species of intelligent creature on the land: human and Machina (Robot with blood). They cooperated and created a creature with no soul and heart to be the slave of them—Marionettes.
They start a war for the ownership of marionette. The key scientist Coleus who created marionette feel guilty and responsible to the war. He suffers from depression because of it. But a miracle marionette girl (Flanca) with heart and soul saved him. He falls in love with Flanca and getting rid of his depression days until a point when they are separated.
Coleus and Flanca was caught by the armies and separated to two sides.
Coleus is in the Machina side, being alternated into a cyborg and gone mad.
Flanca is in the human side, being brainwashed and falsely trusted the general of the army is who she loves. Thus, Flanca will follow all orders from the general.

Screening part:
The animation starts at a point that Flanca receive an order from the general to kill the army from the Machina side. Flanca does not know that the person who lead the army is Coleus. Flanca will have a fight with Coleus. At last, Flanca got back her memories and know that she loves Coleus at the same moment that she stabbed Coleus. Flanca feel a complex emotion bursting out form inner (mainly anger and sorrow). And started her revenge to the army in the future.


6. Running Length
5 Minutes

7. Mind Map (Concept Map)
Please put your Concept/Premise keyword in the center of the mind map as the central idea and thinking up new and related ideas which radiate out from the center. The radiated branches could be related to Who, When, Where, How, Why… or any random keyword pop out from your mind. At the end, highlight some of the most interesting keywords in the map for further development and visualization.




8. Visual Theme & Visualization
Firstly, please list out the most interesting keywords generated from your mind map.
Secondly, define a Visual Theme to help visualizing those keywords. The Visual Theme is a simple sentence for defining a specific look, feel and style related to life, society, human nature, music or things that have specific styles. For example, “Baroque Style” and “Hong Kong 60’s” are a good example to define specific look, feel and style for a certain period, social and cultural. (Note: Multiple cultures could be mixed and clashed in a Visual Theme)
Finally, associate the Visual Theme and the keywords together, then visualize them with a collage of visual elements like images, photos, graphic, typography…etc. (Reference: https://www.masterclass.com/articles/10-classic-movie-themes-with-examples#10-classic-movie-themes-and-why-they-matter)
List of interesting Keywords from the Mind Map
Opposition, lovers, tragedy, wars/fights, inorganic creatures, loss of emotion
Visual Theme
Time / Period
Location / Country
Culture / Genre
Future
Fictional European world
Victoria/ Gothic
Visualization of the Visual Theme and Keywords





9. Screenplay (for storytelling animation) OR Visual Structure Map (non-storytelling animation)
A breakdown from treatment by event, location, mood, style, tone, manner and character, etc. into scenes. To write what audiences will see and what they will hear and feel. Please check the screenwriting format here:
For non-storytelling animation and mood piece, please prepare a set of visual structure map and paste below. (Note: Please check the given example files)

Screenplay (for storytelling animation)
Scene 1 (Scene Description with Time, Location INT/EXT, Mood, Character, Keywords)




Scene 2 (Scene Description with Time, Location INT/EXT, Mood, Character, Keywords)




Scene 3  (Scene Description with Time, Location INT/EXT, Mood, Character, Keywords)


OR

Visual Structure Mapping (Note: Please check the given example files)



Please add page as need…




10. Mood Board (Emotional Feeling with Tone, Manner and Look) per Drama Block/Scene/Shot/Event
For each drama block/scene/shot/event, please prepare a collage of images for illustrating the intended emotional feeling, tone, manner and look of that moment. (Reference: https://www.canva.com/learn/make-a-mood-board/)
Mood of Block 1
Place one collage image and the associated keywords (emotional feeling, tone, manner and look) here. (.jpg images)
Mood of Block 2
Place one collage image and the associated keywords (emotional feeling, tone, manner and look) here. (.jpg images)
Mood of Block 3
Place one collage image and the associated keywords (emotional feeling, tone, manner and look) here. (.jpg images)
Please add row as need…






11. Style Frames
Snapshot of a finished frame as it would look within a longer sequence. It aims to capture the overall look, feel, and tone & manner of the sequence, but in a still image. Style frames can help capture the colours, mediums, textures, cinematography, and assets that you plan to use in your sequence.
(Note: This section could be the student’s original creation or referencing other’s creation. If the student opts to use others’ style frames as their reference, a proper citation in APA format must be added in this section.)
Samples of Style Frames: http://artofstyleframe.com/   http://www.pinterest.es/gabrielcwatkins/style-frames/



12. Concept Art Design (Note: This part should be your original creation, but NOT referencing other’s work!)
Please add row as need…



13. Storyboard

Please use the given storyboard template to prepare your storyboard template “storyBoardFormV_16to9_Film_Outline_03.psd” and create a PNG image file with image resolution: 300dpi (2224px x 3152px), and place them on the next pages. Please read the “Readme-UsingStoryBoardFormToCreateAnimatic.pdf”

Please draw the storyboard in sequence from top to down. On each page of the storyboard, you must indicate the scene number, shot number and page number in the given field. For example, for 30 seconds’ production, the number of frame in your storyboard should be around 24 frames. For 3 minutes’ production, the number of frame in your storyboard should not less than 30 frames. For 5 minutes’ production, the number of frame in your storyboard should not less than 60 frames. (Note: The total number of frames is all depends on pace and rhythm of the film) (Reference: https://www.pinterest.com/search/pins/?q=how%20to%20storyboard&rs=typed&term_meta[]=how%7Ctyped&term_meta[]=to%7Ctyped&term_meta[]=storyboard%7Ctyped  , https://www.pinterest.com/pin/AVncg55P9kAlRogwQ1kB_TQCNfBuq8Dibwa5lTvdnov_z2vi-b7DmJc/)


Please duplicate or insert additional storyboard as need. (Please use Image Resolution: 300 (2224px x 3152px) in  PNG image format)




14. Production Workflow, Feasibility Study & Test Items
Please write a description of your production workflow and how you conduct the feasibility study and test in 100 words. The student may use point form, image or follow chart to help explain it as need.
Production Workflow:
Pre-production:
Idea generatingà story writing & concept artà storyboard& timing à animatic & music
Models design mapà modelingà texturing à render style test

Production:
Models design mapà modelingà rigging àcharacter animation setà texturing àstaging & lighting à animation à VFX à rendering

Post-production:
Composition àcoloring à VFX àfine tuning à render the outcome

Software Tools:
Maya, 3ds Max, clip studio paint, photoshop, After effects, premiere, substance painter

Hardware Tools:
Mouse, keyboard, rendering machine, Wacom Intuos drawing pad

Feasibility Study & Test Items:
Test on rendering style
-Rendering engine and composition method in AE
Ways to present a “String”
-what texture to use in 3D
-If 3D did not work, draw with 2D
Make 10 second of full quality animation.



15. Production Schedule (Including Pre-Production, Production and Post-Production)
Please replace the Task Name with your actual task name. Please remove the sample colour bar and input the task duration with your fill colour and duration.
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17. Reference List

Please cite your reference(s) by using APA format in here











The student must be aware of academic honesty at all-time when the student is engaged in discovery and innovation in the University. Students are expected to ‘present their work, give proper acknowledgement of other’s work, and honestly report findings obtained’. The rules on academic honesty also apply to media, art and design project. All reference including the source of inspiration must be adequately cited in the media and report(s). If the reference works were a significant inspiration and source for the concept or visual design of your work, you should have clearly stated in your report(s), especially in the final report precisely how these sources inspired and informed your work. Furthermore, “acknowledgement” credit at the end/beginning of the film/animation/games/interactivity media etc. are recommended to give explicit recognition to these sources. For more details, please check the SCM Plagiarism Guidelines for Students here: SCM Plagiarism Guidelines for Students_Sept 17.docx; SCM Rules Governing Copying, Plagiarism, Collusion and Substitution In Academic Assessments here: http://www.cityu.edu.hk/scm/download/SCM_Rules4CopyPlagiarism.pdf and Penalty on Substantiated Academic Dishonesty Cases here: Updated_Penalty_(with_immediate_effect)_on_Substantiated_Academic_Dishonesty_Cases.zip

Reference List
Block, Bruce. (2001). The Visual Story: Seeing the structure of Film, TV, and New Media. MA, USA: Focal Press

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